This Swag’s for YOU
Once again, I’m faced with the question of what to create for give-away goodies. I vacillate between the quirky that borders on downright goofy and cute, all the way to expensive, elegant items. The reality is that my budget doesn’t change just because I want my awesome readers (And future readers) to have high end swag. This means I end up with options ranging from 1000 postcards or 1 custom framed map of the Spirit Lands.
The only way out of this mess is to cry for help!
What do you like to take home as swag? What sort of swag would encourage you to throw your name in to WIN? What would rock your world to get from me as a goodie? (Don't forget to check out the survey!) SURVEY
Diana Rose Wilson’s 2018 Swag’stravaganza
Pros: Awesome new clothes! Great branding impact.
Cons: Very limited quantity and sizes (Probably can only do one size Large or XL). Challenging to display.
Pros: Fantastic new tote for your shopping. Great branding impact.
Cons: Very limited quantity.
Drink Containers (Mugs/Glasses)
Pros: Classy. Multi-use items. Good branding impact.
Cons: Limited quantity. Challenging to display. Possibly fragile.
Pros: Cute/quirky. Good branding impact.
Cons: Dust collectors. Ends up in trash.
Bottle Opener (Corkscrew and/or church key)
Pros: Affordable. Quirky
Cons: Who uses these? Limited impact for branding.
Printed Short Story
Pros: A free chance to meet my character(s) and see if you want more.
Cons: Lots of freebie shorts out there, will mine get lost in the shuffle? Not personalized for my current readers.
Pros: You get a pen! You get a pen! Everyone gets a pen!
Cons: Everyone already has a pen. Why would you need mine? Limited impact for branding.
Pros: It’s always good to have a high end notebook, particularly for writers.
Cons: Mostly writers will pick up rather than readers. Will fans enjoy this?
Paper-Items (Bookmarks, postcards, business cards)
Pros: Easy/fast/affordable. Flexible branding opportunity.
Cons: ‘Cheap’. Boring. Ends up on conference floor.
Pros: Reusable. Customizable. Affordable. Flexible branding opportunity.
Cons: Uninspired. Danger of ending up on conference floor/trash high.
Pros: Fun/quirky. Flexible branding opportunity.
Cons: Limited usability. Use it and loose it.
Adult Items (Condom/Lube)
Pros: Fun and quirky. Ahem. Unique. Fits the theme of my books.
Cons: Too risqué? Legal issues with adult theme? I’ll offend SOMEONE.
Cons: I don’t want to be a junk-food pusher. Limited branding impact. Use it and loose it.
Pros: Small and easy to showcase. Load with stories/art/fun stuff!
Cons: Limited impact for branding. Danger of someone accusing virus issues.
Pros: Useful gadget!
Cons: Very limited quantity. Limited impact for branding.
Tech: Other (Cables/Cellphone holders)
Pros: Toys for techie geek-readers. Clever and useful.
Cons: Limited impact for branding. Not sure the holders work for ALL cellphones. Some items seem outdated already. (iphone 4??!!)
So, that's my rundown, so far. Let me know what you think. Am I on point? Disagree with my opinions? Give me some feedback.